litmus test

Crucial Litmus Test for Every Entrepreneur

We all know ideas are a dime a dozen. So how do you know if your idea is worth pursuing? My b-school friends say that a good vetting question is, “Does your idea solve a pain?” I completely agree but, as an entrepreneur who wants to change the world, I need much more than Advil.

Meet Green Spaces' latest Fireside Chat speaker, Paul Polizzotto, Innovator and Social Entrepreneur



Paul Polizzotto, Founder and President of CBS EcoMedia, has built a very successful career by discovering and developing great ideas.  In the process, he’s developed a 4-question litmus test that can help entrepreneurs evaluate the mettle, and the promise, of their latest business propositions.

Paul grew up in Southern California in the late 70s and early 80s, and spent much of his time surfing in the polluted waters of Santa Monica Bay. As a result, he suffered from chronic upper respiratory infections, sore throats, and cuts that wouldn’t heal.

He realized that one source of the toxins was the contract cleaning industry. Operating illegally, contractors cleaned parking lots and industrial sites, disposing of the run-off and detergents in the storm drain system, thereby contaminating the river and ocean waters into which they feed.