coworking

Happy Earth Day! Member Spotlight #1: Happywhale

 

Welcome to our first edition of Member Spotlight! We will be featuring one member per month who exemplifies what it means to be a Green Spacer.

Our first blog post features member Tory, who works as an Ambassador one day per week for our space and spends the rest of her office hours studying whale tails.

Read on to learn more about the awesome work she is doing!

 

 

 

What is Happywhale?

We track humpback whales by crowdsourcing photos of the bottom of their tails. We have a photo-ID software that works much like facial recognition software that can ID the whale based off the pattern on its tail. It makes this sort of research a lot less expensive and more engaging for the general public.

My boss, Ted Cheeseman, started Happywhale as a Ph.D. project because his background is in eco-tourism and he saw the potential of crowdsourcing images from all over the world in order to provide inexpensive data for science. It took off so much in California that he decided to build it into a Public Benefit Corporation.

What does your role as Data Manager at Happywhale entail?

I'm the only full-time employee who is not a developer. I manage the images and data that are submitted by researchers, naturalists and whale watchers. We match new images against our existing known individuals and then we track the whales once identified.

I also interact with our contributors and encourage others to submit their images.

Why did Happy Whale want to be a Green Spaces member?

We love that Green Spaces has an emphasis on sustainability and the community seems really tight-knit and relaxed.

How long have you been at Green Spaces?

Since March 2017

Why is being a green business important to you?

As an environmental scientist, sustainability is key. I love working for company with such green values, and also being around other companies that share those values as well.

What are some of the things you do to be green?

I eat very little meat, avoid single use plastics and recycle and compost what I can’t reuse.

What’s your favorite 90s jam?

“No Scrubs” by TLC.

When you’re not working what are you doing?

Traveling, hiking, yoga, reading or listening to true crime podcasts.

If you could only drink one beer for the rest of your life, what would it be?

The Rosemary Sourdough Saison from Cannonball Creek Brewery in Golden.

What is the first thing you would buy if you won the lottery?

A round-the-world plane ticket.

 

Coworking Holiday Special

Want to add a little more green to your holidays? Reserve your spot at Green Spaces for the New Year and receive two weeks FREE in November and December.

Green Spaces is a sustainable coworking community of more than 200 like-minded individuals and small businesses who are green at heart. Join us in the heart of Denver’s RiNo Arts District and enjoy sweet benefits that fit your work needs and your budget. We feature flexible membership plans on a month-to-month basis.

Simply reserve your spot for January 1 and provide your security deposit (one month’s rent) to receive your two complimentary weeks of coworking space. Call 303-720-6850 or email join@greenspaces.com to book your space today.   

Offer applies to Lounge, Pod and Desk memberships (not Private Offices). Learn more about Green Spaces at greenspaces.com

 

6 Ways Coworking Spaces Improve Your Marketing

By Michael Davies, Owner of Davies Media Design

 

Coworking is the modern take on the traditional office space. It allows professionals from various backgrounds the opportunity to work in a shared space, keeping costs down and idea sharing up while avoiding the monotony of being in a traditional office. It is in these spaces where you’ll find an eclectic group of business owners, entrepreneurs, and remotely working employees for larger entities.

This being said, coworking spaces are a great place to set up your start-up or small business and provide countless opportunities to help you with your marketing efforts. Here are my top 6 ways that coworking helps your business improve its marketing:

1. There are networking opportunities abound

Living in a place like Denver, you will quickly discover that each coworking space has its own advantages for the businesses that occupy them. Green Spaces, for example, provides a more environmentally friendly workspace by employing dozens of solar panels on its roof to offset energy use, as well as zeroing out waste through a recycling and composting program. Other coworking spaces may offer perks like free beer, an onsite gym and/or shower (for those that commute via bike or run on their lunch break), or accessibility to larger companies and investors for collaborations.

At the end of the day, pretty much all coworking spaces have one feature in common – they host networking events on a regular basis. As you very well know, networking is a great opportunity to talk to like-minded business people or connect with businesses/entrepreneurs that have a need for your services. An active coworking space can be a hive of activity every day, encouraging you to get your face out there and market your business to fellow members.

Even if your coworking space doesn’t have a calendar packed with upcoming events, the unique layout of the space still encourages B2B interactions on a daily basis. This means you’re practically networking just by being at the office! According to a 2015 Huffington Post infographic, 91% of people that work in a coworking space said they “have better interactions with others after working in a coworking space.” These increased interactions mean you’ll be in a better position to gain referrals or collaborate with others on different projects.

2. Coworking spaces usually offer to promote you or your brand as part of your membership

Marketing your company or your brand can start to become expensive as you try to increase your exposure to potential clients or customers beyond your organic (unpaid) reach. Coworking spaces provide you with the opportunity to extend your reach, usually as part of their membership package. For example, they usually list your business name, a description of your services, and a link to your website on their website’s member directory.

They may also have a cork board or video screen where you can post announcements about your company or display your logo and info. Additionally, they usually offer a place for you to share your business card so that visitors or members perusing the space can get more information about your company and contact you.

3. You’ll get a physical address for your company

It’s great to not work out of your house and be able to have a place to meet with clients face to face. It’s also a requirement to have a physical address for certain marketing strategies, including improving your SEO (Search Engine Optimization) for a better online presence or conducting promotions like Groupon discounts.

Part of SEO is listing your business on Google My Business and getting onto Google Maps. Without a physical address, Google won’t be able to verify your Google My Business account and therefor you won’t show up in local search results or on the Google map when someone is looking for local businesses in your industry. You could potentially use your home address instead, but then you run into the problem of random people showing up to your house after getting directions for your business from Google Maps.

On the other hand, your company may want to set up a promotion through a vendor like Groupon to reach more people. The problem, however, is that usually when you try to set up a Groupon promotion, a representative from the company will call you to double check if you have an actual physical location or if you’re using a home address. If you give them the latter answer they will inform you that you cannot conduct a Groupon promotion. For quality control and safety purposes, Groupon only allows companies with a physical address to use its platform. This policy is likely in place for other platforms as well.

Coworking grants you the privilege of having a physical address without having to pay a fortune for a traditional office location. Although the amount you pay will depend on which coworking space you set up shop at and what kind of membership you purchase (i.e. floating membership, dedicated desk space, or private office).

4. You may be able to host or speak at events held in your space

If your coworking space hosts events for members (and possibly the general public), they will usually give members the opportunity to speak at or hosts these events. For example, Green Spaces hosts at least one event per month and allows qualified members to speak on topics relevant to their business.

Being a speaker at an event has multiple marketing benefits for your company. For one, the coworking space will be promoting you and your company via their own marketing efforts to get fellow members and the general public to attend their event. It’ll also give you something to promote to your own community or through advertising to increase attendance and brand awareness. If all goes well, a third party may even pick the event up and put it on their event calendars giving you and your business more free exposure.

As a speaker, you’re able to showcase your expertise on the topic chosen for your presentation. This helps build trust with potential clientele or customers that are in the audience and could generate more intrigue into your business. It is not uncommon to be approached after a presentation by someone who either wants to discuss your topic further or wants to talk business. Plus, all of the photo ops and social media exposure during and after the event will help get you and your logo in front of a larger audience without spending ad dollars.

5. Your marketing projects will gain a boost in creativity  

There are numerous studies out there supporting the fact that coworking spaces improve performance and bolster creativity. Let’s face it – the more bored or irritated you are, the less likely you are to produce a creative marketing campaign. And boredom doesn’t just occur at a stingy office – it can also strike you while at home and isolated from other members of the professional community.

According to an article by Fast Company, 71% of participants in a coworking survey said they saw a boost in creativity “since joining a coworking space”. With all the new found inspiration, you’ll be able to conjure up fresh new marketing ideas. You’ll also be more likely to complete those ideas within your deadlines since 64% of coworkers are better able to complete tasks on time.

6. Your desk neighbor probably owns a marketing company

If you’re not looking to do your own marketing, you can always find a fellow member that owns a marketing company (like Davies Media Design) to do your marketing for you. Coworking spaces are great resources for finding people that do what your company needs, and do it well. Plus, you don’t need to drive anywhere to conduct a formal meeting with them. You can sit down with them in your coworking space and chat with them about your needs and how they can help you satisfy them.

Then, if you decide to hire your neighbor for their marketing services, you’ll have peace of mind knowing they are only a few steps away should you have questions. They may also purchase your services later on down the road, or offer to exchange services for a mutually beneficial relationship.

Closing

Coworking is essentially every small business’s best friend as it provides low-cost solutions to get off the ground and offers more marketing opportunities than the average working environment. It helps keep the entrepreneurial spirit alive, while creating a better bond between your company and your community.

About the Author

Michael Davies is a Green Spacer and owns the digital marketing company Davies Media Design. The company primarily helps small businesses and start-ups improve their online presence and generate more online traffic, leads and sales. He has a YouTube channel under the same name that teaches graphic design tutorials, which will hit 1,000,000 views by the end of 2016. He earned his BSBA in Marketing from the University of Central Florida. He is also the host of “SEO 101,” a Green Spaces event held on March 16th. Sign up for the event here.

 

 

Meet A Green Spaces Member: Diego Rodriguez, Icon Film and Video

Green Spaces strives to create an open community that encourages members to get to know each other; through this process we have often seen collaboration on work emerge. We need to look no further then GS member Diego Rodriguez, creative director and producer at Icon Film and Video, who has worked with several GS members. Diego was born in Guanajuato, Mexico; at age 20 he packed up his life and moved to Las Angles, CA to pursue an acting career. He later found himself working at a company that managed actors on TV, while this job had its many benefits Diego felt as though he needed something more. Diego then moved to Colorado where he attended CU Denver for two years and another two years at the Colorado Film School. For the last three years Diego has called GS his home and so when we needed new photos for our website Diego was an easy go to. Highlighted in 303 Magazine for being named RAW Artists Denver Filmmaker of the Year in 2012, Diego’s portfolio is comprised of high quality broadcast commercials and videos. Working with a variety of companies such as Corepower, Travel Channel, National Geographic, Diego also does video production for small non-profits working in the past with an organization named Stand for Children.

Diego explains that, “GS was an easy choice for me after I found out just how much I hate working from home. Jennie is very open-minded about working crazy hours; thus has provided a space with 24-7 access and a community for collaboration.” Diego continues that Jennie introduced him to fellow GS member Grant Southwick and together the two have been working on a film called Torn Cloth. Torn Cloth is a documentary of a young group of orphan boys from the poorest regions of Thailand who seek refuge at a camp where they are trained to become professional Muay Thai fighters. Torn Cloth was accepted into the 2014 Starz Denver Film Festival, show times are Saturday, November 9th at 11:45 A.M. and Thursday, November 14th at 4:30 P.M click here for tickets.

You’ll be glad to know that, even though Diego encountered some unexpected hurdles in the beginning of his acting career, he is still pursuing his dreams of acting and his recent work involves two movies due to air on PBS. Diego’s range of work experience is very rare in an industry where specialization is more common, this knowledge base allows for Diego’s work to be truly unique and original.

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Denver’s Green Spaces Fuels Movement for Collaborative Green Business Hub

Nation’s First Green Coworking Space Signs Partnerships with Leading Sustainability Organizations and Will Double Available Office Space  Denver, Colorado – (August 6, 2014) – Green Spaces, the nation’s first green coworking space, today announced plans for a 7,000 square foot expansion of its current location in Denver’s RiNo Arts District.  The socially conscious coworking community, focused on providing a collaborative culture for environmentally friendly businesses, is developing partnerships and doubling its available office space to meet the growing demands of Denver’s green movement.

“Green Spaces is an innovative blend of Denver’s work to protect our resources for the future and support entrepreneurialism,” said Denver’s Mayor Michael B. Hancock. “Every decision we make impacts the quality of life for future generations and Green Spaces exemplifies the sustainability efforts that will ensure our city is a better city for generations to come.”

Acting on her vision for collective of green companies in Denver, Green Spaces founder, Jennie Nevin, has developed partnerships with multiple local and national organizations that focus on green practices and ensuring a clean environment for future generations.

  • Certifiably Green Denver is administered by the Department of Environmental Health and provides free, confidential, non-regulatory environmental assistance to Denver’s business community with the opportunity to become a certified green business.
  • The Clean Energy Collective (CEC)develops community-owned renewable energy solutions for electric utilities and their customers, including the country’s first community solar arrays which provide clean, locally produced power without having to install panels on your roof or business.
  • United States Environmental Protection Agency (Region 8) protects human health and the environment in Colorado, Montana, North Dakota, South Dakota, Utah, Wyoming and 27 Tribal Nations.
  • Walk2Connect:transforms walking from a choice to a behavior to a lifestyle.
  • Zipcar, the world’s leading car sharing network, is redefining the way this generation thinks about transportation options and car ownership, and will have two vehicles available for hourly or daily reservation at the Green Spaces location.

Green Spaces was originally founded in 2008 in Brooklyn, NY as a space for green and socially conscious entrepreneurs to connect and thrive. Within a year, the Brooklyn space was full and achieved notable success. Beekeepers joined and kept bees on the rooftop, an urban farm was created, living walls were installed and a commercial kitchen was created in the space. In 2009, Green Spaces opened its doors in Denver meeting similar success and enthusiasm. Nearly 1000 start-ups have called Green Spaces their home.

“Denver was an easy decision for the next Green Spaces location,” said Nevin. “It has a thriving and growing green community, the Mayor and city administration are dedicated to sustainability and smart green decision making and the startup culture is exploding. As an added bonus, I was really eager to live in this incredible city!”

As part of the Green Spaces program, all Green Spaces member organizations are required to be certified through the Certifiably Green Denver program. The 100 percent solar powered Green Spaces expansion is scheduled to be completed and welcoming new members by 2015, and a grand opening holiday party is being planned for Thursday, December 12th.

For more information or to reserve space for your business visit www.greenspaces.com. Follow Green Spaces on Twitter and Facebook for ongoing updates.

Partner Support “There are many ways to be green,” said Jeremy Lauffenburger, Sustainability Advisor at Certifiably Green Denver. “The Certifiably Green Denver program provides the groundwork for green business practices, but the big impacts come from regularly pushing new ideas forward.  At Green Spaces, environmental sustainability drives the culture, and they teach me just as much as I teach them.”

“In the sustainability industry, it is hugely beneficial for a variety of organizations to come together and support each other in our efforts to improve the environment and share new ideas,” said Todd Davidson from the Clean Energy Collective. “In the case of CEC, this cooperation exemplifies the community aspect of our ‘community-owned solar’ model.  Working with Green Spaces and joining in the vision of a Denver hub for green collaboration, we increase the awareness and voice of everything we offer - ultimately making a greater impact on the environment. Together, we can make a real difference.” 

"EPA Region 8 is excited that Green Spaces is a new Food Recovery Challenge participant.  By collaborating with organizations such as Green Spaces, the EPA can be more effective in spreading the word about voluntary programs that build stronger, healthier and more sustainable communities,” said Virginia Till, Recycling Specialist, EPA Environmental Stewardship Unit.

“Zipcar is committed to making cities better places to live, but we can’t do this alone,” said Zipcar Denver Market Manager, Kaleb Miller. “We are looking forward to building our relationship with Green Spaces as an official sponsor of the organization and are excited to bring a sustainable, convenient and cost effective transportation option to members in the area.”

"As a growing Colorado based social business, we are beyond grateful for the shared mission and collaboration provided by Green Spaces,” said Jonathon Stalls, Founder of Walk2Connect and Green Spaces member. “These shared settings create a quickly understood 'ethos' that fosters blossoming partnerships and social capital. Our commitment to cultivate "Life at 3MPH" culture through a variety of walking programs is better lifted, recognized, and sustained through places like Green Spaces. It’s a no brainer for us to be here, to collaborate here, and to ultimately thrive here." 

About Green Spaces Green Spaces is a hub for green and socially conscious entrepreneurs. It is a collaborative co-working space where companies can operate and network with other start-ups. Since opening in Manhattan and Denver in 2009, the 100% solar powered and dog friendly spaces have been home to nearly 1000 start-ups.

Green Spaces Named One Of 13 Inspiring Coworking Spaces by Dwell

Dwell recently posted their picks for inspiring coworking spaces around the world and we are happy to say Green Spaces Colorado has made the list.  From the article: "This solar-powered coworking space in Denver's arts district is literally a breath of fresh air, and not just because the plethora of reclaimed wood planters between desks freshens the environment. With plans to expand and add a rooftop garden, the dog-friendly space offers a healthy environment to mitigate the screen’s ever-present glow"

To read the entire article visit: http://www.dwell.com/latest/article/13-inspiring-coworking-spaces

Guerrilla Art Walk Presented by Walk 2 Connect

Denver’s world class art scene isn’t confined to museum walls. Some of the most memorable works can be found in unexpected places. Join Rachel Hultin for this popular City Safari as we explore RiNo for unsanctioned works of art and learn more about the artists, their process and how the city supports community art. Bring your artist’s heart & camera to capture the city soul and be prepared for surprises: this walk is never the same experience twice! Participants will be treated to a locally crafted libation!

Trip Details:

When: Sunday, July 20th | 2:00 to 4:30 pm

Where: RiNo, LoDo, Downtown, Curtis Park | We will begin in RiNo [north of downtown] at a meeting place emailed to you with your registration confirmation.

Distance & Pace: Roughly 4 Miles of walking at an exploratory pace

Cost: $20/ adult (includes pint of beer), $17/ youth age 12+ (does not include a beer) through July 19th; no event day registration | Limited to 14 registered participants.

Other: No dogs on this one, wear sturdy shoes as we’ll be walking through alleys with very uneven surfaces, wear layers as the pace will not raise your heart rate enough to warm you.

Refunds: Guerrilla Art walks typically sell out so the refund policy is strictly enforced. Registration fees will be refunded or credited towards another Guerrilla Art walk if cancelled at least 48 hours before the scheduled start time. Refunds for cancellations within 48 hours of the event are at the discretion of the trip leader(s).

To register and for more info, visit: http://walk2connect.com/event/guerrilla-art-northside-2/